The ridiculousness is obvious. All the attributes of glamorous awards shows are replicated save for one ingredient: glamour. At awards shows on TV, almost everyone looks comfortable in their glad rags. At industry awards shows, almost no one does. The bow ties are clip-on; the talk is of when the tuxedo has to be returned to the rental shop. Every so often someone suddenly goes over on her new heels and disappears spectacularly from view. There is a sense of excitement but mainly because the drinks are free. Everyone is a bit sweaty.