Today few see the need for a dedicated camera. High-quality pictures can be snapped, edited and uploaded onto social media all with your smartphone. When in 2011 an interviewer asked Ms Leibovitz to recommend a camera, she responded by taking out her iPhone 4s, calling it “the snapshot camera of today”. The camera on Apple’s flagship device has improved with each new version, including the one released this week. Since Ms Leibovitz’s remarks, the share of photos taken on smartphones has grown from 25% to over 90%. Digital camera sales, meanwhile, have fallen by 93%. Entry-level models are steadily disappearing from the market.