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Is Kara Swisher Tearing Down Tech Billionaires—Or Burnishing Their Legends?

2024-02-26    

That image illustrates the pact that Swisher has developed with so many masters of the tech universe ever since she began to cover (and champion) the industry. She would be tough and inquisitive, asking the types of blunt questions about screwups and misfires that these supposed visionaries rarely faced in their heavily gatekept existence. They would parry her blows with charm, self-deprecating humor, and—occasionally—unwise honesty or unwitting self-exposure. Both would derive some benefit. At a minimum, the tech overlords would get credit for stepping into the gladiatorial arena. The audience benefited, too, from Swisher acting as our eyes and ears inside an industry that was changing our lives.

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