Amalia Săftoiu at her factory in Oradea, Romania.
2023-12-14 词
Three years in, Săftoiu opened her own factory—a pricey move but crucial in turning Ami Amalia into the high-end brand she’d envisioned. Today, she offers the opposite of mass-produced fashion, using materials such as vicuña wool and naturally dyed cashmere for sweaters that go for €200 ($216) or more, often featuring contemporary takes on traditional Romanian motifs.
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