AI Hallucinations Are a Boon to Creatives

The workflow is meant to inspire “sprawling, messy exploration,” says Dunn, a former Dropbox and Facebook designer whose Sausalito, California-based startup is backed by Sequoia Capital. His company is less focused on achieving the expected outcome in as few clicks as possible than it is on letting the AI run wild in surprising ways. There are tools to auto-rewrite prompts with more unusual descriptions, alter aesthetics with moods and adjust how liberally the computer will interpret your words.