Gen Zers Who Want the Buzz But Not the Hangover Are Fueling a Nonalcoholic Spirits Boom

Whether big or small, these companies are all chasing after younger customers. Among 18- to 26-year-olds in the US and Japan, claimed not to have consumed alcohol in the previous six months, according to data provider IWSR. In a separate , 62% of American adults under age 35 said they drink, down from 72% a decade ago.