Orvis Attempts to Top Its Most Beloved Fly Rod With New Helios 4

Rosenbauer, meanwhile, is the guy who helps sell Combs’ creations through the homespun media empire he’s cobbled together in 48 years at Orvis, which includes a hit podcast and a stream of how-to videos and books. Combs hands me a wisp of a fly rod—the future of the 168-year-old enterprise—with the restrained giddiness of an engineer about to pitch a killer app. “Go ahead, give it a try,” he says.