Private Equity’s Green Star Started It All With a Database

Starr now sits in a very privileged place, as a high-level partner at Carlyle Group Inc., where she’s pushing the private equity giant and its rivals into an industrywide experiment in sustainability. With every investor having a different idea of what “sustainability” means, Starr was determined to develop a cohesive standard to measure it and track its relationship to market returns. Few investors are likely to put money toward doing good without proof that it can lead to profits.