OpenAI Sprinting to Keep Up With Startups on AI-Generated Video

This time, though, OpenAI wasn’t breaking new ground as much as trying to catch up to other startups already offering similar tools. The demo wasn’t accompanied by a product rollout or a clear indication of when one might happen. The company told Bloomberg News that it hasn’t yet set a timeline for Sora, despite a recent comment from an executive saying the service would be released later this year.