A Japanese Startup Is Shipping $89 Strawberries, $120 Melons

The effort underscores the country’s attempt to expand the consumer base outside Japan and eventually entice more people in the country to grow produce. Its agriculture industry is declining, as younger generations turn away from farming and businesses close. In 2020 the industry was valued at 8.9 trillion yen ($60 billion); by 2050 it’s expected to be less than half that, according to a report by the Mitsubishi Research Institute.