Tiger Woods’ Putter Choice Has Created an Asset Class

The brand’s work is a phenomenon among professional golfers as well as amateurs. Tiger Woods, Brooks Koepka, Hideki Matsuyama and Nelly Korda are among the major champions who use custom Cameron putters while under contract with other companies for their other clubs. Woods, who announced the end of his Nike Inc. partnership in January after 27 years, has kept Cameron in the golf-world spotlight for almost as long. Even though he doesn’t technically use a Circle T—his custom Cameron models predate the logo—his putter’s visibility at some of the biggest tournaments in the world has blessed everything downstream with a tiny sliver of Woods’ mythos and made Cameron’s rarer clubs incredibly expensive. During any given week, the brand releases four or five tour putters to the public through a lottery system on its website. Each is generally priced from $2,000 to $8,000. While that might sound crazy, buying a club from this lottery is, no matter your level of interest in golf, one of the safest investments you can make.