The Shadow Swiftie Economy Booms With Bootleg Bracelets and $1,150 Bodysuits

2024-04-16    

Swift’s economic power is well documented, with her 53 US concerts contributing $4.3 billion to gross domestic product last year, Bloomberg Economics estimates. Gauging the reach of the unsanctioned market is harder, but many fans make little distinction between official and third-party merch. Shirts winkingly supporting “Taylor’s Boyfriend” (Kansas City Chiefs tight end Travis Kelce) were particularly popular in the weeks before the Super Bowl.

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