For Multinationals, Africa’s Allure Is Fading

2024-04-17    

The pullback is most noticeable in the trio of countries multinationals typically choose for their initial efforts in the region: Kenya and South Africa, with relatively large middle classes, and Nigeria, with its population of more than 200 million. Together, the three account for 44% of sub-Saharan Africa’s economy and about 30% of its population.

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