The lessons of woke Scrabble

Illustration of a Scrabble tray with tiles arranged to spell the word 'Vexed.'

2024-04-18    

The idea that Scrabble needs to be made less competitive in order to be attractive to Gen Z was always going to make some people rather vexed (16 points). “Next, they’ll turn to chess, but with only one piece each and only two squares on the board,” ran one typically balanced reader comment. Rants about snowflakes and wokeness aside, the new version of the game, which Mattel is introducing outside North America, looks like a perfectly good solution to a common strategic problem: how to make changes to much-loved products.

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