Fighting disinformation gets harder, just when it matters most

The campaign was brought to light through the work of the Global Engagement Centre, an agency in the US State Department. Once a false story is detected, the agency works with local partners, including academics, journalists and civil-society groups to spread the word about the source—a technique known as “psychological inoculation” or “pre-bunking”. The idea is that if people are made aware that a particular false narrative is in circulation, they are more likely to view it sceptically if they encounter it in social-media posts, news articles or in person.