#Tradwives, the real housewives of the internet, have gone viral

When she is not busy making sandwiches, Ms Neeleman posts videos of them on TikTok, a social-media app (her grilled-cheese recipe has more than 50m views). She is part of a cohort of “traditional” housewives who show women how to look after their homes and husbands, make wild blueberry compotes, wear floral frocks and use words like “fresh” and “frolicking”. The hashtag #tradwife has been viewed more than 600m times on TikTok.