The controversial cult of the host club in Japan

A man riding a bicycle past billboard advertisements for "host clubs" in Tokyo, Japan.

2024-05-21  797  中等

Host clubs are booming in Japan. Some 21,000 hosts—well-dressed young men, often wearing make-up like K-pop stars—work at 900 such establishments. They pamper and flatter their female clients. Sex is not part of the bargain but could happen, somewhere else. Clients usually seek psychological rather than physical intimacy and a break from reality. Hosts refer to them as hime (princess), and never ask how old they are or what they do for a living.

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