Americans are fretting over their body odour

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2024-05-23  481  简单

Americans have long had a particular aversion to stench. Last year they bought $6.6bn worth of deodorant, the equivalent of nearly $20 per person—more than in any other rich country, according to Euromonitor, a research firm. Lately companies like Secret have been encouraging them to hunt out odours from their feet to their “underboobs”. Google searches for “whole-body deodorant” shot up by 1,000% in the year to March (albeit from a low base).

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