What next for Amazon as it turns 30?

A photorealistic image of a bunch of ballons that spell out "Amazon" with a ballon in the shape of the Amazon logo beneath.

2024-07-01  1533  晦涩

The name didn’t stick—on phone calls “Cadabra” was too easily confused with “cadaver”—but the ambition did. Amazon, which turns 30 on July 5th, has indeed changed the world of online shopping. This year its websites will sell an estimated $554bn-worth of goods in America, reckons JPMorgan Chase, a bank. That gives it a 42% share of American e-commerce, far beyond the 6% captured by Walmart, its nearest online competitor (and biggest retailer overall).

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