A shift in the media business is changing what it is to be a sports fan

An illustration depicting global sports fans in a stadium, each watching their own games on different streaming services via their personal devices.

2024-07-25  2868  晦涩

Today things are a little different. The 33rd summer Olympics, which begin in Paris on July 26th, will be crawled over by cameras transmitting thousands of hours of coverage to an audience of more than 3bn—nearly half the world’s population. The organisers will charge media companies some $3.3bn for the right to broadcast the action, contributing the biggest single part of the games’ income and making the event perhaps the most valuable fortnight of entertainment in history.

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