LVMH is splurging on the Olympics

LVMH unveil the outfits and medals trays for the victory ceremonies.

2024-07-25  470  简单

LVMH is not only the “creative partner” for this year’s games, but also one of its largest benefactors, thanks to a sponsorship deal reportedly worth €150m ($166m). That is a little over a tenth of the $1.3bn in total sponsorship that the games is expected to receive, according to Ampere Analysis, a research firm—a 60% increase on the amount brought in by the previous, albeit pandemic-afflicted, games in Tokyo. Bernard Arnault, LVMH’s boss, has charged his eldest son, Antoine, with overseeing the partnership with this year’s event.

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