What Chipotle and McDonald’s say about the consumer slowdown

A collage illustration of a portion of fries. Some of the fries have been removed and leave blank spaces with dotted outlines. A hand reaches out about to take one of the blank spaces.

2024-07-31  1029  困难

You might think Chipotle would be suffering more in a world where consumers face high housing costs, utility bills and petrol prices, their savings are running down, and the job market is getting shakier. Not only is its menu dearer. In recent months the chain, a darling of millennials and gen-zs, has found a hit squad of TikTok influencers on its case, filming themselves jabbing its bowls of chicken with their forks and accusing it of scrimping on the size of its famously generous portions.

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