How bosses should play politics: the cautionary tale of Elon Musk

A candle with the flame as Donald Trump's face. There's a small man with heart shaped wings trying to blow the flame out, but his wings are catching fire

2024-08-14  1005  困难

Listen to the two men’s unscripted blatherings on X, Mr Musk’s platform, on August 12th, and the power imbalance between America’s richest man and an ex-president running again for office is toe-curlingly clear. Once the glitches were sorted out, Mr Trump was in full control. When Mr Musk tried to get a word in edgeways, he mostly failed. When he tried to sound reasonable, he was ignored. What Mr Musk hopes to gain from stacking his chips so heavily in favour of Mr Trump in an election that either Republicans or Democrats could win is baffling, especially considering that Tesla, the electric-vehicle company he runs, and SpaceX, his rocket business, remain dependent on federal incentives and contracts. An excellent new book, “The Power and the Money”, by Tevi Troy, is a timely reminder for bosses of their complex history with America’s commanders-in-chief. It suggests how easily Mr Musk’s high-stakes gamble could go wrong.

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