From Taylor Swift to Star Trek, niche cruises are on the rise

2024-08-15  448  简单

Cruise holidays are back in vogue. Some 35.7m passengers are expected to board ships in 2024, 6% more than in 2019, according to the Cruise Lines International Association, a trade body. Operators have been experimenting with themed trips in an effort to persuade new customers to climb aboard. “We were very surprised with how many of our clients are going to be sailing for the first time,” says Jessica Malerman, a travel adviser behind the Taylor Swift extravaganza, which will take up 199 rooms on an existing Royal Caribbean International (RCI) cruise.

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