The global tourism boom is shifting to Asia

Travel to Asia had been slower to recover from the covid-19 pandemic than in the West. Strict quarantine measures from China to Malaysia were in place for longer than in Europe or America, keeping the number of tourists down. Now, however, business on the continent is roaring back. The number of travellers arriving in Asian countries is set to surge by a third this year, according to the WTTC, more than in any other region (see chart).