How to attract Indian tourists

Passengers disembark from an IndiGo aircraft at Gwalior Airport, Madhya Pradesh, India, on November 27th 2023

2024-08-22  646  中等

Around the world tourism boards, hotels and restaurateurs are starting to compete for Indian travellers, especially in the Middle East and South-East Asia. That makes sense. Tourism accounts for 3% of global GDP. It creates jobs, boosts exports and builds cultural ties. A long boom in tourism from China is flagging: its travellers made only 87m trips last year, 40% fewer than they did before covid-19 prompted China to turn inward. All the more reason, then, to lay out the red carpet for Asia’s other giant. But how should countries attract Indian travellers?

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