Wally Amos built, and lost, a delicious empire

They were very small, not much bigger than a quarter. He made them himself, carefully mixing a lot of good natural ingredients together. They came in three varieties: one choc chip with peanut butter, one choc chip with pecans, and one with butterscotch chips and pecans. On the baking tray, as on a stage, they lined up in perfect rows. Each one was an individual, you could see: extra choc chips here, a centred pecan there, some better endowed than others, but all ready to go. And into the glow they went.