Britain’s unusual stance on Chinese electric vehicles

2024-08-27  682  中等

BYD clearly hopes to pitch its vehicles as aspirational. But their real allure is that they are affordable. One model on display, the Dolphin, sells for around £25,000 ($33,000); British car reviewers have called the pricing “attractive” and “impressively low”. What really worries BYD’s Western rivals is that there is plenty of room for prices to fall. In China the Dolphin sells for 99,800 yuan, or just over £10,000. An analysis by Rhodium Group, a consultancy, found that BYD could cut its prices in Europe by 30% and still make the same profit per car that it does in China.

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