Pedestrians pass an Abercrombie & Fitch store in the Soho neighourhood of New York
2024-08-29 548词 中等
A decade ago Abercrombie’s brand was toxic. Now it is all the rage. The company has been through one of the fashion industry’s most remarkable glow-ups. Gone are the sexualised black-and-white catalogues and snooty staff. It still sells its famous “Fierce” cologne, but no longer pumps it through the air ducts. On August 28th the company lifted its forecast for revenue growth for the year to 13%. Although the market had hoped for more—its shares fell on the news—that growth would far outpace the 0-2% that McKinsey, a consulting firm, predicts for America’s fashion industry. Even after the stumble, Abercrombie’s shares are up by around 50% this year.
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