Attendees view new products during an event at Apple Park campus in Cupertino
2024-09-10 795词 中等
A bit lacking, though, was zing. Tim Cook, the company’s chief executive, played up the promise of the phones’ generative artificial-intelligence (AI) features, which he trailed with much hoopla in June under the moniker “Apple Intelligence”. But though the devices come with Apple’s new superfast A18 chips to power AI, iPhone buyers will have to wait until at the earliest October for the first features—and only then in beta. The demos look ho-hum. If you point the camera at a restaurant, Apple Intelligence can tell you what’s on the menu. You can type a request to Siri, as well as ask it questions. Investors hope that eventually more conversational and personalised AI features will reboot iPhone sales, which account for about half of Apple’s revenues but have sagged lately. They could be waiting a while.
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