EA SPORTS FC 24 is the successor to their FIFA video game series
2024-09-19 557词 中等
Yet a year ago EA changed the name of its mega-hit to “EA Sports FC”, after its licensing deal with the Fédération Internationale de Football Association, football’s governing body, fell apart. FIFA had reportedly demanded more than the $150m or so that it had been charging EA each year for the privilege of using its name. EA decided instead to embark on what Andrea Hopelain, who runs its sports-game publishing business, calls “one of the biggest rebrands in entertainment history”.
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