‘Athletes are entertainers too’: Alex Yee on being a showman and dealing with Olympic glory

Yee was plastered across front and back pages for his Olympic feats – he added relay bronze in Paris to go with an individual silver and team gold from Tokyo 2020 – but he made further headlines with his victory in Boston, folding his arms as he crossed the line with a “cold” celebration – the kind popularised by the footballers Cole Palmer and Kylian Mbappé. Wilde did not look best pleased and the finish to the race went viral as a result. Yee subsequently clarified his actions on social media and seems determined to boost the profile of a sport that must make do with its 15 minutes once every four years.