The rise of Ganni – the Danish fashion label that appeals to everyone (and their mum)

Even if you don’t know the brand, you will probably recognise the styles that this 15-year-old label has helped popularise. Leopard print jeans and those click-clacking buckled slingback shoes are thanks to Ganni. A tea dress with hiking boots or a checked dress, too. Their graphic T-shirts featuring everything from cartoon cats to bunches of bananas have become a uniform for the fashion-forward this summer.