GUARDIAN  |  Music

Oasis tickets: what is dynamic pricing and why is it used for live music?

Ticketmaster’s owner, Live Nation, has an incentive to advise the use of dynamic pricing because Ticketmaster takes a cut of the ticket price. The higher the price, the higher the cut.

2024-09-01  95  简单

The culprit is an increasingly common strategy known as dynamic pricing. It is commonplace in other industries but how and why did it creep into live music?

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