Alex Baldock: the Currys boss plugging into a more sustainable future

Alex Baldock with an employee at the Currys repair centre. <em>All photographs by Gary Calton for the Observer</em>

2024-09-03  1225  困难

Alex Baldock, the chief executive of Currys, says the aim of the Newark plant, and a linked business that sells refurbished items, is not just to burnish the group’s green credentials by reducing landfill but a core strategy for driving growth while improving profits and customer service.

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