M&S using AI as personalised style guru in hopes to boost sales

Marks and Spencer, which launched its autumn ranges on Wednesday, said it had taken the largest share of the womenswear market in nine years this summer.

2024-09-05  474  简单

Stephen Langford, the company’s director of online, said M&S was using AI to adapt the language used to address shoppers, tailoring to six different preferences such as emotional, descriptive language or more straightforward prose.

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