Tories think being weird makes them interesting, but it just makes them weird

Robert Jenrick will be hoping to hoover up the votes that might have gone to Priti Patel, who has become the first casualty in the leadership race.

2024-09-05  1108  困难

Weirdness is the Tories’ current USP. Something many of their MPs actively cherish. It’s their last remaining identifiable trait. Without it, they fear they would be nothing. Just bits of jetsam tossed overboard as the party sunk without trace on 4 July. They think that being weird makes them look interesting. Edgy, even. It doesn’t of course. It just makes them look weird.

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