Google’s second antitrust suit brought by US begins, over online ads

Merrick Garland announces the justice department’s antitrust lawsuit against Google over its digital advertising business, on 24 January 2023.

2024-09-09  930  中等

The justice department’s second lawsuit, filed in January 2023, centers around Google’s acquisition and application of digital ad tech. Website publishers looking to make money from advertising rely on this technology to act as a kind of middleman. Google’s services allow sites to sell ads on their pages and for advertisers to buy ad space that reaches potential customers, while Google takes a sizable cut of the ad dollars from both sides.

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