‘Just the right amount of edge’: how Marseille became 2024’s on-trend city
With its buzzy culinary scene and abundant night life, Marseille is having a moment as the chic destination of choice.
2024-09-09 920词 中等
On Instagram, influencers, style writers and creative types are posting snaps of the yellow-and-white-striped sun loungers of the beachside restaurant and guesthouse Tuba Club, which was founded in 2021 by a self-described “friends collective” of Marseillais locals. Or they are sharing picture of times spent enjoying a pan bagnat at Cécile Food Club, a cafe opened by the Texan model Erin Wasson and her Marseillais husband last year. On TikTok, Marseille is having what Hannah Bennett, the head of travel on the platform, would call “a moment” – they have seen a 100% increase in the number of posts related to the city. A certain algorithmic chemistry has anointed France’s second city with its seal of approval.
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