Election outcome may depend on whether Harris or Trump can rebrand themselves as ‘new’

Just 25% of voters think Harris signifies a major change, the poll found, while 56% believe she represents “more of the same”. When it comes to Trump, 51% think he would offer major change, whereas 35% consider him more of the same. Victory in the race for the White House might be decided by which of these quasi-incumbents can rebrand themselves as a breath of fresh air for a weary, divided nation.