Sony’s big-budget hero shooter Concord failed spectacularly – here’s where it went wrong

Much has been written about why Concord flopped so spectacularly. As Keith Stuart pointed out in his review of the game, it launched into a crowded genre, the hero shooter, in which many players already have their preferred game (Overwatch, Valorant or Apex Legends, to name three). Sony’s marketing of the game also seemed to fail, in that almost nobody knew about Concord before it arrived. (I barely knew about it, and it’s my job to know these things.) Criticisms, too, were levelled at its characters and design: it was generic and didn’t have any particularly interesting gameplay ideas.