Melania Trump has a memoir coming out – and she's acting pretty strangely

I’m not saying there has been no PR, of course. There was a press release in July that described the book as “a powerful and inspiring story of a woman who has carved her own path, overcome adversity and defined personal excellence”. It also revealed the cover, which is about as basic as you can get: a black background with MELANIA in white type on it. Although, to be fair, the collector’s edition (a mere $150) is white with black type and comes with a digital collectible. So a little thought went into the design.