A New Approach to Strategic Innovation
2023-09-01 词
When we surveyed 75 companies in China, we discovered that when executives took the trouble to link their project selection to their business’s competitive goals, the contribution of their innovation activities to performance increased dramatically. This article introduces a strategic innovation tool kit we developed to help companies align their innovation investments with their unique competitive strategies. We tested the tool successfully across 10 business units at five companies.
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