How AI Affects Our Sense of Self

All that is important to consider. But now that people are starting to interact frequently and meaningfully with AI and automated technologies, both at and outside work, it’s time to focus on the emotions those technologies evoke. That subject is psychological terra incognita, and exploring it will be critical for businesses, because it affects a wide range of success factors, including sales, customer loyalty, word-of-mouth referrals, employee satisfaction, and work performance.