Leaders, What’s Your Story?

In this issue’s cover article, “ Storytelling That Drives Bold Change ,” Frances Frei and Anne Morriss offer a framework for leaders who want to master this crucial art. “When your organization needs to make a big change, stories will help you convey not only why it needs to transform but also what the future will look like in specific, vivid terms,” they write, drawing on examples from T-Mobile, Uber, Domino’s, and other companies. “Depending on the measurement used, up to 70% of organizational change efforts fail. But if you create a compelling narrative, you’ll greatly increase your chances of defying those odds.”