Storytelling That Drives Bold Change
2023-11-01 词
In this article we outline an effective way to leverage the power of storytelling, drawing on decades of combined experience helping senior executives lead large-scale change initiatives. There are four key steps: Understand your story so well that you can describe it in simple terms; honor the past; articulate a mandate for change; and lay out a rigorous and optimistic path forward. Let’s explore each of them in turn.
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