The CEO of Gérard Bertrand Group on Turning a Family Wine Business into a Global Brand

Now Gérard Bertrand is an internationally recognized wine label with annual sales of around €180 million. When I began this journey, many consumers regarded wines from the Languedoc as table wine at best, but today our wines are recognized around the world for their quality, competing with the finest vintages from Bordeaux and Burgundy and winning prestigious awards. We achieved this success in just a few decades by putting nature—both human and environmental—at the heart of our decision-making and strategy.