Don’t Let Gen AI Limit Your Team’s Creativity

The teams had 90 minutes to generate potential solutions, following a structure prescribed by the researchers. Employees first worked individually and then shared their ideas with their teammates during a brainstorming session. Teams in the experimental groups could use ChatGPT during both ideation phases, and they were encouraged to train the tool on the problem by inputting material from the information sheets. At the end of the exercise each team submitted its ideas.