We’re All Influencers Now
2024-05-01 词
On a grander stage, industries such as cosmetics and fashion now rely heavily on influencer marketing. Does your business need to do so as well? In this issue’s Spotlight . we examine how brands are navigating this increasingly essential channel. Should you consider enlisting a college athlete influencer? Or perhaps an AI-generated virtual one? And how can you ensure that your influencers behave transparently and authentically?
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