Why VCs Should Use Net Promoter Scores with Founders

However, despite the rising popularity of “founder-friendly” venture capital, many investors continue to struggle to implement a founder-as-customer approach in their daily operations. They may even ask for input using a traditional customer satisfaction survey, but these surveys are generally not very effective at sourcing real, constructive feedback. What does it take for VCs to move beyond platitudes to actually serve the entrepreneurs they fund as effectively as traditional companies serve their customers?